"Roanoke College has reintroduced itself. 

The private liberal arts college in Salem announced a refreshed visual identity last month with an updated logo and graphics, its first update in about 20 years. 

But the visual overhaul is just one aspect of the 181-year-old college’s evolution. It’s part of a bigger slate of changes in the works under the guidance of President Frank Shushok Jr., who joined Roanoke College last year. 

The rebrand comes at a time when small private colleges are struggling to keep pace in an increasingly competitive college landscape. 

Not only do students have plenty of options to pursue a bachelor’s degree, from large state schools to completely online programs, but some students are casting aside the idea that they need a four-year degree at all to have a career, opting instead for two-year education, certifications or on-the-job training. 

Roanoke College hopes to grow to its biggest student body ever — about 2,400 students — over the next 10 years.

Its success will likely depend not on a single factor to attract applicants, but a combination platter that’s a blend of academics, campus life and local community," reports Cardinal News.

Photo: Roanoke College's new food truck, which has served up treats on campus and plans to hit festivities in the community this summer, is part of the school's rebranding effort. Photo courtesy of Roanoke College.